Frame for woman

Relying on the fashion marketing know-how they had gained in their careers as creative directors, Swedish entrepreneurs Erik Torstensson and Jens Grede launched their LA-based denim brand in 2012. Originally they only sold one product—a pair of blue skinny jeans called “Le Skinny de Jeanne” which were supported by trendsetters like Kanye West, Miranda Kerr, Poppy Delevingne, and Gigi Hadid. In the last decade or so, the brand has seen huge growth, and they now launch four seasonal collections of both men’s and women’s clothing each year. Frame jeans are designed to fit like a glove and be stylish in a dressed-up casual kind of way. The brand also values sustainability and creating an ethical supply chain in the production of their products.

Our collection of Frame jeans covers a huge range of styles, with straight, flared, wide-leg and, of course, their iconic skinny cuts, as well as a varied selection of different washes and colors.